Despite more people wanting to go shopping this Prime Day, the average spending has dropped almost 30 percent. The surveyed consumers are willing to spend an average of $233 on Prime Day shopping this year, down from $326 in 2021. This should be an indication of the impact of the global inflation crisis. Other retailers such as Walmart and Target also tend to host their shopping events around the same time as Prime Day. And the average spending on these platforms has dropped too. The new report says Americans plan to spend an average of $155 on shopping with other retailers, down over 42% from $268 last year. Only 19% of Americans shop on other platforms during the Prime Day sales.
Back-to-school items are on the agenda of most buyers
The survey found that 47% of consumers are planning to make their biggest purchases of the year during Prime Day 2022. Most buyers (85%) have back-to-school items on their agenda. Are the old times of a more open world finally back? Category-wise, Prime Day will once again see huge sales of apparel, i.e. clothes and shoes. 35% of surveyed consumers plan to add to their fashion stock next month. Other top categories include home decor, computers and peripherals, cleaning supplies, kitchen appliances, video games and consoles, and electronics such as TVs, tablets, speakers, smartwatches, etc. BlackFriday.com conducted this survey among 1137 adult US citizens between April 28 – 29 2022.
